The whole world, online promoters or not, are well aware of the amount of traffic that passes in and out of Facebook. Regardless of the size of a business, the traffic merely equates to what is possible in terms of earnings. But it is important to realize that you will have to work before you are able to reap the rewards the same as you need to anywhere else. Social marketing at Facebook, or somewhere else, is not as simple as submitting some content and awaiting the money to show up. If you are asking yourself what can be done, if you are unknown you can change that around and become recognized. There actually are few limits there, and almost all of them will almost certainly be self imposed, anyway. But know your Facebook fame will not occur by itself, and you can definitely derail your efforts by making the incorrect marketing moves.